Los Angeles
DENIM PROJECTS FOR HARDCORE CONNOISSEURS
Cult jeans for refined and elegant connoisseurs. Made exclusively with handlooms and Japanese clothes. Worshipped by several Hollywood celebrities. It is a project born and vibrating in Los Angeles. Since 2003. A climb to success begun when Jerome Dahan, creative mind of brands such as Guess and Lucky Jeans, as well as founder of 7 for all mankind, decides to create a new brand of luxury jeans. The success has been sudden and dazzling, recently enriched by the entry in the company of another true and undisputed guru of the global fashion business: Adriano Goldschmied, deus-ex-machina of the iconic Genius Group, who played a leading role in the rise of brands such as Goldie, Diesel, Replay, Ten Big Boys, Bo Bo Kaminsky. Beware of this couple!
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